Winward Media were proud to be working with long standing clients The Yorkshire Air Museum in Paris this spring, delivering social media content, images for press use and a final film documenting a unique project inside of the majestic Les Invalides, Paris. Very often, we work with clients who come to us with great ideas for projects and need help to both report on them and also create an entire eco-system of distribution to make the best use of both the event and all of the video and images we shoot. By working alongside teams such as the Yorkshire Air Museum, we are able to not only create a film for delivery, but additionally run complete social media programs. 100 Years Of Collaboration In The Air – Les Invalides, Paris, May 2018 from Yorkshire Air Museum on Vimeo. Working alongside the Museum team, the French Armee de l’Air and Britain’s Royal Air Force, we documented the transportation and display of two WW1 biplanes inside of the historic location to commemorate 100 years of collaboration in the air, part of the RAF100 celebrations. In addition to being embedded with the team travelling, Winward Media were instrumental in co-ordinating with the Museum management a travel schedule that allowed us time to integrate with the team and film the whole process. Security restrictions decreed that no announcements of the event were allowed to be broadcast until the actual ceremony, meaning that we had to have significant amounts of content queued up in readiness to respond to the significant international interest. Film clips, social media content and also film assets were shared across the Museum’s platforms and additionally made available to the international media, including BBC Paris who used footage to cut into their own feature of the event, giving more variety to the reporting. The final film was prepared for release just a few days after returning to the UK, via Normandy where we also documented a special ceremony for French veterans. Following on, we created blog content and other related assets to help the Museum to report on this remarkable achievement and form part of the Museum’s blog archive material. By working alongside the team and devising a complete strategy for distribution of the film and images across multiple platforms, the Museum did not simply have a film delivered that the then had to work out how to distribute. Instead they had…

Many clients still struggle to understand the power that creative content marketing can bring. In fact, content marketing can be a cost effective and long lasting way to highlight how your business can solve your customer’s problems. Exhaust a Fix in Darlington are one of our long standing clients. They offer unique and cost effective solutions to many modern exhaust problems. They just needed to find a way to show how their unique skills are actually very affordable. A talented team of fabricators, coupled with state of the art pipe bending technology and plasma cutting equipment give Exhaust A Fix the ability to create a complete exhaust system from scratch in a cost effective way. The same skills can be used to repair existing exhaust systems in a cost effective way, without having to replace many of the complex, one piece systems common on many modern cars. Coupled with their independent ownership, these skills give them a loyal customer following. We created a mobile responsive automotive website design to showcase their skills. To provide an insight into their custom fabrication abilities that make them unique, we created an ongoing series of blog posts showcasing real-world examples of their work and explaining how they saved customers money and created quality exhaust systems. By training their staff on some basic techniques in using camera phones, we were able to gather content on a regular basis without impeding the busy workflow of the workshop, so that shooting some images and emailing a quick note explaining the work was easy for them without taking up too much time. Content Marketing Programme We created useful articles for customers facing exhaust failure problems, paying particular attention to creating articles about particular exhaust issues, some of which could prove potentially expensive, such as Jaguar XF Diesel exhaust failures. The articles highlighted the typical problems that owners encounter, the potential expense involved, then proceeded to show how the company solves the issue in a cost effective way. This content proves very effective both for search engines and also human readers. Exhaust A Fix moved into the tyre fitting side of the car maintenance business, though the popular brand name now worked against them. Starting from very small numbers, we achieved a manifold increase in tyre sales over a period of just a few months by creating useful, informative articles that address the issues customers face when choosing new…