• Digital Publishing – Some Statistics

    Two interesting sets of figures released in the last 24 hours that are worthy of comment, in our view. Firstly, Google reports some first quarter results 24% up on the same period last year. Good news for online and digital, especially their success with YouTube channels. The second set of figures are also interesting. ABC

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  • The Power of Virals

    Anyone with any doubts over the power of viral marketing videos would have ben well advised to have been watching Channel Four and monitor Twitter last night. The launch of four new urban sport videos, plus a feature length documentary showing how they were made, the people involved and a final video involving all four

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  • Do People Really Fall For This?

    Just half and hour ago, this happened. I’m writing about it here because I’m always interested in marketing ideas, but this has just got to be the daftest piece of doorstep marketing I’ve ever heard. It goes like this: Knock knockā€¦ Man at the door “Hi, just handing out some free raffle tickets for a

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  • Octane Factory

    Welcome to Octane Factory. We bring together high quality digital photography, website design using industry standard Content Management Systems, cutting edge video and quality journalism and writing to deliver projects for clients worldwide. With new technologies for presenting video and mobile content, we work in exciting times. It has never been more cost effective to

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  • Why I Didn’t Choose Aweber

    First let’s get this clear. This isn’t an Aweber Bash Fest. It’s a really great company, with excellent service and a good reputation, indeed, I can’t recall the last time an online company called me from another continent to thank me for signing up for an account, that’s how customer-focussed they are. But I won’t

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  • Write as You Speak, Please

    I‘ve got to get this off my chest, it seems to be happening more and more… Amongst the usual deluge of emails yesterday, I received some marketing material from a company I know. That’s fine, I know them, they’re good guys, I use their products. But here’s how the email started: “Our latest brochure information

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