Google’s Views on Mobile Friendly Pages and Those Annoying App Banners

If you’re a website owner, you may well feel frustrated and vulnerable to the changes made by Google in their search results algorithms and calculations. For businesses who rely on search traffic, hoping that Google changes don’t impact you can be worrying, indeed sometimes we wonder ourselves at the reasoning behind some things. But here’s one forthcoming change in Google mobile friendly update to search results that we wholeheartedly agree with. It’s to encourage a more user friendly application of mobile banners prompting you to install an app.

You’ve probably seen it yourself. You’re browsing on your mobile device, you find a result in a Google search that looks like it answers your query. But when you click through to the website, you’re presented with a large notification prompting you to install the site owner’s mobile app. Google are now modifying their mobile friendly checking tool to take into account excessively intrusive banners that hide content from view and try and push mobile app installs in reader’s faces.

Google takes web app banners into account in search engine results
Web app intertital banner demands are coming under scrutiny from Google

We think it’s a good thing. Google promise that a more discrete banner offering the option will not incur a penalty, but starting in November 2015, those pop-ups that fill your mobile device screen will be considered a Bad Thing by Google according to this latest Google blog post entry.

Mobile responsive website design takes many forms. There’s more to complying with Google’s mobile friendly guidelines than simply resizing your screen. You can check whether your own website meets the Google mobile responsive guidelines using the free Google checker here. If you find that your website doesn’t meet Google’s guidelines, there are some more resources on our page on mobile responsive website here that will help, or contact us to discuss your thoughts.

By now, your website really should be fully compliant, if it’s not you will probably see a reduction in your search engine positioning some time soon.

Author: Neill Watson

A professional writer and photographer with a history of sales and marketing in the automotive, tourism and motorsport industry. Neill is the producer / director and digital media producer of Winward Media.

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