The Ice Driver Video

Viral marketing videos for driving experience company

Driving a powerful rear wheel drive car across the vast expanse of a frozen lake in Scandinavia is something on every enthusiastic driver’s bucket list. We created the Ice Driver video to showcase then then-new Canon EOS 5D Mk2 and provide a viral driving video for Ice Driver Ltd.

The shoot was undertaken in just one afternoon in Sweden, where we rigged a Canon EOS 5D camera with 14mm fisheye lens onto the BMW M3 ice driving car. Shot in the days before GoPro, the camera stayed in place at speeds of over 80mph and temperatures of -28c, plus wind chill.

Ice Driver Sweden from Neill Watson on Vimeo.

Author: Neill Watson

A professional writer and photographer with a history of sales and marketing in the automotive, tourism and motorsport industry. Neill is the producer / director and digital media producer of Winward Media.