This great infographic by Neil Patel over at Quicksprout gives an industry overview of what’s considered the best times to post on various social media. It’s a very useful infographic and actually correlates fairly well with our own findings.
But for certain genres, there will be other optimums to consider that are specific to your own business or line of work. So read the graphic below, but then scroll down to read our own take on the best times to post for certain areas, such as motor industry businesses or holiday letting websites, plus some things that might also make you a little unwelcome if people are occupied with a specific event.
Useful graphic, isn’t it? Much of it is, in fact, common sense. For example most people on LinkedIn are there for business, therefore you won’t create any impact at weekends. The ten to eleven o’clock segment is obviously where people are taking a coffee break.
But for an online business with a potentially global audience, coffee time is a rolling event as the earth rotates so your geographical reach must be considered. Octane Factory’s Neill Watson has found significant benefits in posting late afternoons and early evening, UK time. Because the USA is just waking up and he’s quite successful with fine art print sales to collectors in the USA. That time is Neill’s optimum for many social media platforms s it’s a sweet spot when the UK and Europe is winding down, but the USA, particularly California, is just waking up.
For a retail business dealing with customers who may need to make a distress purchase such as new car tyres, for example, we found significant success with posting relevant articles around the time that most people are paid each month. There’s a significant upswing of visitors as people decide to fit those new tyres they’d known would soon be needed. However, be careful not to invade the social media timeline by queueing up an avalanche of content on that single day. That’s a sure fire way to alienate your audience and undo an awful lot of good work. What you’re actually doing is taking the trust that you’ve gained of your audience and taking a moment to push that button that will help them buy something from you, at a time when they are receptive to the idea and also financially able to.
So do you need to be a highly qualified marketing expert to figure this out? You’ve probably noticed in the Infographic and in the examples we outlined just here, a lot of the skill of calculating when the best time to post on social media actually revolves around simple common sense and paying attention to your customers natural habits and the world around you, combined with a degree of empathy for your customer’s problems and understanding what they may be concerned about.
Most retail businesses experience upswings at certain times, either monthly or seasonal ones. It’s worth taking some time to consider what your potential customers may be thinking about and what problems you can help them solve at a time when they are most receptive to making purchasing decisions. By having a good content marketing strategy in place, you have resources ready to inspire people to buy from you.