Winward Media were proud to be working with long standing clients The Yorkshire Air Museum in Paris this spring, delivering social media content, images for press use and a final film documenting a unique project inside of the majestic Les Invalides, Paris.
Very often, we work with clients who come to us with great ideas for projects and need help to both report on them and also create an entire eco-system of distribution to make the best use of both the event and all of the video and images we shoot. By working alongside teams such as the Yorkshire Air Museum, we are able to not only create a film for delivery, but additionally run complete social media programs.
Working alongside the Museum team, the French Armee de l’Air and Britain’s Royal Air Force, we documented the transportation and display of two WW1 biplanes inside of the historic location to commemorate 100 years of collaboration in the air, part of the RAF100 celebrations.
In addition to being embedded with the team travelling, Winward Media were instrumental in co-ordinating with the Museum management a travel schedule that allowed us time to integrate with the team and film the whole process.
Security restrictions decreed that no announcements of the event were allowed to be broadcast until the actual ceremony, meaning that we had to have significant amounts of content queued up in readiness to respond to the significant international interest.
Film clips, social media content and also film assets were shared across the Museum’s platforms and additionally made available to the international media, including BBC Paris who used footage to cut into their own feature of the event, giving more variety to the reporting.
The final film was prepared for release just a few days after returning to the UK, via Normandy where we also documented a special ceremony for French veterans.
Following on, we created blog content and other related assets to help the Museum to report on this remarkable achievement and form part of the Museum’s blog archive material.
By working alongside the team and devising a complete strategy for distribution of the film and images across multiple platforms, the Museum did not simply have a film delivered that the then had to work out how to distribute. Instead they had a plug-in press and digital media team alongside ensuring that the very best was gained from the event.